About Us

Large enough to serve you, Small enough to care

Serving Bruce and Grey Counties Since 1948

The Sinclair family has been in the appliance and electronics industry for over 60 years serving Bruce and Grey Counties.  In 1948, Neil Sinclair opened a storefront business called Sinclair TV and Appliances and began selling appliances, light fixtures and televisions in Tara, Ontario.  


In 1974 his son Ian joined the business as a delivery and repairman. Together in 1976, they built and opened their dream store in Southampton, Ontario. They called it Square Deal Neil’s TV & Appliances. In 1989, they closed the Tara store and Ian Sinclair and his wife, Edith took over the family business in Southampton. 


Since then, Square Deal Neil's TV and Appliances has grown to include another generation of Sinclair employees and is the very definition of a family run business.


Their family values run through all aspects of the business and have been a testament to the longevity of their company. 





Top row:  Lloyd Lovell, Stacey Klages, Logan Bertin, Mike Sinclair

Middle Row:  Spencer Eastwood, Ryan McKinnon, John Follis, Ian Sinclair, Edith Sinclair

Bottom Row: Lila Sinclair

Photo courtesy of Picture This Imaging

Service you've come to expect  for over 60 years!

“Sinclair TV is a family owned and operated business who treat all their customers as if they were family as well. As a sales rep for LG, working together with the Sales staff and how they interact with their customers has always impressed me the most. I always look forward to my travels to Southampton due to the friendly and laid back approach to everything in the area."


Denis Simard,  LG Appliances rep

My name is Jeff Ellsworth and I have been representing  LG consumer electronics at Sinclair TV & Appliances, a.k.a. Square Deal Neil's, for almost five years.  It has been a sincere pleasure to work with and serve a true Canadian family business.  The Sinclairs work very hard and have a natural concern for their customers and community.  I have witnessed firsthand a patient, educated and genuine approach when dealing with the public and their vendors alike.  They have always welcomed me at their store and have treated me like an extended team/family member.  The staff at the store are experts in their categories making Sinclair TV an account that I look forward to visiting."


Jeff Ellsworth,  LG Consumer electronics